- small teams of 3 - 20% of time for projects
- “have a healthy disregard for the impossible”
- Always kept home page devoid of ads
- Tight on infrastructure spending, generous on perks - laundry/hairstylist/dental/medical/car wash/ day care/fitness facility/masseuse/foosball/bean bags/palm trees
- Announced Gmail with 500x more storage than hotmail, on Apr 1st, for the PR
- Gmail had closed list of 1000users, who could then invite up to X friends
- Chef at 45ppl - eliminate time going out to lunch, worrying about plans, sense of togetherness. Creates illusion you weren’t at work but were on a cruise/resort
- Teams of 3-5ppl - leader is dubbed Uber Team Leader - no middle management
- ‘Founders Awards’ - multi million dollar stock awards to small teams who develop best new ideas
←The bookcase
One of the books Shaun rated five out of five.