- You don’t have to be a genius
- embrace being an amateur
- read obituaries, it puts everything into perspective. They’re not about death, but about life.
- Think process, not product
- show how the sausage is made, the person behind the product.
- become a documentarian of what you do
- Share something small every day
- do a daily dispatch. Ask ‘so what?’. Turn your flow into stock.
- have your own domain name, your own self-invention machine - where you can be the person you really want to be.
- Open your cabinet of curiosities
- where do you get your inspiration? What do you fill your head with?
- Tell good stories
- a character wants something, goes after it despite opposition, and so arrives at a win, lose or draw
- Teach what you know
- what’s your cookbook?
- Don’t turn into human spam
- be curious, attentive and practise the continual projection of interest
- Learn to take a punch
- relax and breathe - criticism won’t kill you
- strengthen your neck - practise being criticised. put out a lot of work
- roll with the punches - it’s not a big deal, see the funny side
- Sell out
- celebrate the victory of others as if it were your own
- the real risk in life is not changing. I have to feel that i’m after something.
- if you have had success, you have had luck. You owe a debt to the unlucky.
- Stick around
- you can’t count on success, you can only leave open the possibility for it, and be ready to jump on and take the ride when it comes for you.
- chain-smoke - work like a chain reaction, each subject leads to the rest.
←The bookcase
One of the books Shaun rated five out of five.